Demystifying Fair Trade—Successfully Marketing Fair Trade in Your Retail Department
Friday, February 3
In this workshop we will get real about what the Fair Trade label means, sharing knowledge and insights about Fair Trade program structures, how farmers and workers benefit, and how to more effectively market Fair Trade products in your department. The goal of this workshop is for you to walk away with the confidence to share the positive impacts of Fair Trade with your customers, with valuable “tools” to support growing your sales. Hear about success stories and challenges from real, on-the-ground, retail professionals. It’s more than a label; it’s an alternative movement in agriculture!
Speakers: Nicole Vitello, President, OKE USA/Equal Exchange Produce; Matt Landi, Director of Account Management, Organically Grown Company; independent retail department managers TBA