Are We F*@!ed?: Pursuing the Organic Vision in Today’s Market

This panel discussion aims to tackle concerns emerging from the success and growth of the organic trade. What happens when mainstream, conventionally-operated companies enter the organic sector and apply their standard rules of marketplace engagement? What are potential unintended consequences of shifts in marketplace practices and power? Are there limits to the organic trade as a market-based mechanism that fuels the pursuit of an evolving definition and practice of "good, clean and fair" agri-culture? Or is there still an opportunity for culture shift and transformative change as the trade continues to scale? Panelists will share diverse perspectives based on their long-term experience in the organic movement to discuss where we’ve been, where we are now and what the future might hold.