Are We F*@!ed?: Pursuing the Organic Vision in Today’s Market

Session I: 10:00am - 12:00pm

This panel discussion tackles concerns emerging from the success and growth of the organic trade. What happens when mainstream companies enter the organic sector and apply their standard rules of marketplace engagement? Are there limits to the organic trade as a market-based mechanism to pursue an evolving definition and practice of "good, clean and fair" agriculture? Join panelists to discuss where we’ve been, where we are now and what the future might hold.

Speakers: David Lively, Organically Grown Company; Tom Willey, T & D Farms; Matthew Dillon, CLIF Bar; Mark Lipson

Speaker Bios

David Lively (Moderator) has been engaged in the organic foods movement since 1973, and professionally since 1983, in roles ranging from eater to farmer to Vice President of Sales and Marketing for Organically Grown Company.  He was a co-founder of Organically Grown Company, the Sustainable Food Trade Association and Organicology.  He has served on the boards of OGC, Oregon Tilth, SFTA, the Oregon Organic Coalition, Organic Seed Alliance, and currently the Organic Trade Association.