Becoming the Produce Department your Customers Crave and Deserve. It’s all about Relationships!


Friday, February 3

1:30 p.m. - 3:00 p.m.


Differentiating yourself from the crowd isn’t easy in this changing market. Where once you were the only one offering organic/local/farmer-direct produce, you may now be challenged to compete, often relying on margin loss to draw in customers. While this is one approach, there are other options! People are looking for connection and experience, everyone wants to belong to something—you can create an experience in your produce department that draws people in and brings them back again and again. Join us for an engaging conversation about how to make this happen!

Speakers: Matt Landi, Director of Sales and Account Management, Organically Grown Company ; Mark Mulcahy, Produce Consulting, Management Training, Organic Options.