Selling to the Masses

Growing the Organic Market

Friday, February 3

3:30 p.m. - 5:00 p.m.


With double-digit growth year after year it feels like organic is booming, yet somehow, we've peaked at a just 5% of the total food market in the US. While there are still some major systemic hurdles, like converting more farmland to organic, we can take actions right now to make those hurdles easier to jump by increasing the demand for organic outside the core. But how?

Join us for an enlightening workshop that will reframe the way you think about selling organic. During this session we'll look at market research to better understand consumers’ purchase intent and desires, we’ll look at examples of successful campaigns that reached outside the organic core, and we’ll dive into psychology theories to understand how we can influence people who don’t necessarily think like us. During the workshop portion, you’ll put these ideas into action through collaborative design-thinking exercises to generate ideas that you can take back to your organization.

Are you ready to help grow organic?

Speakers: Gage Mitchell, CEO, Modern Species; Josh Peters, Creative Director, Organic Valley; Laura Batcha, CEO/Executive Director, Organic Trade Association